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What we learned is that managers wish their employees would act as generals or captains, and not mercenaries or soldiers.
In hiring an agency to handle a project (or even an entire department, such as advertising) you get the that captain or general.
As a leader, manager, or entrepreneur, when you hire an agency, you are hiring another leader because that person decided to create their own entity and brand, putting their identity on the line to produce something great.
Everyone gets pleasure from saying "I built that." If you hire them, they of course care about what they produce for you, but what really drives them is the satisfaction of seeing themselves & their team produce real results.
What is the #1 thing that drives A-players? Meaningful work and accomplishment. In effect, by hiring an agency, you send off the project in good hands because the element of care exists wholly.
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