
Brand Identity for high-performance sports operators
Based on 16 reviews
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We build brand identities and digital experiences for teams, events, venues, and platforms across the sports ecosystem. Through storytelling, clean design, and smart systems, we create brands built to compete and built to last. Our focus: Branding, Web Design, and Product Design.
| Name | Title |
|---|---|
| Matias Lucero | Founder & Director of Operations |
| Luján Morales | Creative Director |
| Juana Morales | Graphic Designer |
| Matias Nicotra | Web Developer |
Designed and implemented an eCommerce platform for Parmigiani Fleurier's "Helping Heroes" program in North America, launched in 2020 in response to the Covid-19 crisis. The initiative supported healthcare institutions and independent retailers who had consistently championed the brand. The platform enabled retail partners to work from home while shifting product availability, shipments, and logistics responsibilities to the Parmigiani Fleurier team. The design maintained the brand's luxury positioning — clean, elegant, and aligned with the high-end boutique experience.
Brand identity for EL PATIO, a New York coffee brand that reinterprets Argentine café culture through attitude and gesture rather than obvious symbolism. The project focused on translating tradition — not replicating it. Instead of decoration, we focused on behavior; instead of symbols, on gesture. The primary icon draws from a plastic produce crate turned upside down into a table — functional, unpretentious, intentional. The visual system pairs clean typography (Royale Couture + Andale Mono) with a warm, grounded palette of deep burgundy, muted teal, and confident coral. The identity extends across storefronts, packaging, merchandise, and printed materials, positioning EL PATIO as a cultural intersection between Argentina and New York.
Designed a calming and empowering visual identity for Yoga Arts, a yoga space centered on recovery, focus, and growth. The brand targets people looking for more than flexibility — those after clarity, physical recovery, and performance through yoga. While primarily aimed at women, the visual language was designed to feel inclusive and welcoming to all. The palette combines earthy neutrals and oceanic blues to create a soft yet strong aesthetic — grounded, modern, and approachable. Typography uses clean, rounded sans serif fonts that echo breath, rhythm, and ease of movement. Imagery features real people in movement, highlighting strength, flexibility, mindfulness, and community. The tone throughout is clear, elevated, and restorative.
By: Mercedes Otaño, Malbec Bay
Posta did a fantastic job for our business, Malbec Bay. We're thrilled with how everything came together!
By: Dave Barton, Optify
Really enjoy working with Posta on my startup Optify. They're fast, responsive, and deliver quality work every time.
By: Fernanda Zapata, Gigantem
Matias and the team are wonderful to collaborate with. They're consistently responsive, professional, and genuinely eager to help with whatever you need.
By: Matt McElwreath, IT Resources
We regularly send our clients to Posta for website builds and redesigns, and the feedback has been great every time. Thanks to the whole team for consistently delivering solid work!
Source: https://www.50pros.com/agency/posta-studio
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