Client Success Story (MPMTeam)

Agencies listed on 50Pros are at the forefront of the future and work with the most mission-driven and greatest companies in the world.

‍

Hear about a project that a top AR/VR agency MPMTeam produced for their client, Fernet Branca.

‍

Could you give us a brief overview of a standout project recently completed?

One of our standout recent projects was the Fernet Branca AR Marketing Activation, designed to elevate the brand’s presence at a high-traffic event. The goal was to engage attendees in an immersive, interactive experience that reinforced Fernet Branca’s identity as a bold and unconventional brand.

We developed a web-based Augmented Reality (AR) experience, allowing users to access 3D animations, interactive storytelling, and gamified brand elements simply by scanning a QR code—no app download required. The activation encouraged users to explore Fernet Branca’s heritage uniquely, leading to tens of thousands of interactions, high social media engagement, and increased brand recall.

By integrating cutting-edge immersive marketing with frictionless digital accessibility, this project set a new standard for brand activations in the spirits industry.

‍

What specific challenges did your client face that led them to seek your services?

Fernet Branca faced several key challenges that led them to seek an innovative marketing solution:

• Falling Behind in Innovation & Brand Visibility – For years, Fernet Branca remained silent in the marketing space, relying on its legacy rather than leveraging new digital trends. Unlike competitors, they had not explored immersive or interactive experiences, which made it difficult to stay relevant in an evolving market. They needed a fresh, innovative approach to reintroduce the brand in an exciting way.‍
• Standing Out in a Competitive Event Space – At large-scale events, traditional brand activations often struggle to capture attention. Fernet Branca needed a solution that would break through the noise and create an unforgettable experience for attendees.‍
• Engaging a Younger, Digital-First Audience – The brand wanted to connect with a new generation of consumers who value interactive and immersive experiences over static advertising. A standard booth or tasting event wouldn’t be enough to make a lasting impression.‍
• Driving Brand Recall and Social Sharing – Fernet Branca needed a way to extend the reach of their activation beyond the event itself. They wanted attendees to engage with the brand in a way that felt personal and shareable, increasing organic social media buzz and long-term brand affinity.‍
• Creating a Seamless, App-Free Experience – Many AR experiences require users to download an app, which can be a major barrier to engagement. Fernet Branca wanted a frictionless, web-based AR activation that attendees could access instantly with just a QR code scan.

‍

By addressing these challenges with a highly engaging, web-based AR activation, we helped Fernet Branca step into the future of marketing while staying true to its legacy. The activation successfully revitalized brand engagement, proving that even heritage brands can leverage immersive digital experiences to create lasting connections with their audience.

‍

How did your agency’s approach or methodology uniquely address these challenges?

To help Fernet Branca break its marketing silence and embrace innovation, we took a strategic and immersive approach that set this activation apart:

• Frictionless, Web-Based AR – Unlike most AR experiences that require app downloads, we built a seamless, QR-code-accessible AR activation, eliminating barriers to participation.‍
• Engagement-Driven Design – We crafted an interactive, story-driven AR experience that aligned with Fernet Branca’s identity, ensuring high audience engagement and memorable brand interactions.‍
• Social Amplification – The experience was designed to encourage organic sharing, transforming attendees into brand advocates by providing visually striking, shareable AR moments.‍
• Blending Legacy with Innovation – We maintained Fernet Branca’s rich heritage while integrating cutting-edge technology, proving that a legacy brand can thrive in the digital-first marketing landscape.

By combining immersive storytelling, seamless tech, and social-first engagement, our methodology revitalized Fernet Branca’s brand presence and helped them reconnect with modern consumers.

‍

Did your team implement any innovative strategies or technologies in this project? How did these contribute to the outcome?

Yes! We implemented a web-based AR experience, eliminating the need for app downloads and ensuring instant access via QR codes. Our interactive 3D storytelling and gamified brand elements kept users engaged, while social-sharing features encouraged organic reach. These innovations led to high audience interaction, increased brand recall, and a revitalized digital presence for Fernet Branca.

‍

Were there any significant obstacles or unexpected turns during the project, and how did your team overcome them?

One major challenge was the extremely tight timeline—we had very little time to concept, develop, and deploy the AR experience. Despite this, our team worked fast and efficiently, leveraging our expertise in immersive activations to bring everything to life on schedule.

‍

How did you collaborate with the client throughout the project? Were there any notable synergies or learning experiences?

We worked around the clock to bring this activation to life within the tight deadline. With our extensive expertise in immersive experiences, Fernet Branca trusted our vision and execution. They fully embraced our recommendations, allowing us to move quickly and efficiently. This synergy made the process smooth, proving that when a client values innovation and listens to experts, exceptional results follow.

‍

What measurable results or tangible benefits did the client experience as a result of your work?

• Tens of thousands of participants engaged with the AR experience.
• High social media engagement as users shared their interactive Fernet Branca moments.
• Increased brand recall and audience participation, strengthening Fernet Branca’s presence in the event space.
• Positive feedback from both the brand and attendees, reinforcing the value of interactive brand storytelling.

‍

How do you anticipate this project will impact the client’s success going forward?

People will remember that they are fun and innovative!

‍

How does this project exemplify your agency’s core strengths or unique selling points?

This project highlights our expertise in immersive marketing, ability to execute under tight deadlines, and skill in blending storytelling with cutting-edge tech. Our web-based AR solution, engagement-driven design, and social amplification strategies showcase why we’re leaders in high-impact brand activations.

‍

Looking back, what aspects of the project are you most proud of, and why?

As longtime fans of Fernet Branca, bringing this project to life was incredibly exciting. Seeing the real-time engagement map light up as thousands of people interacted with our AR experience was a surreal moment. And the fact that we pulled this off in New Orleans—one of the coolest, most vibrant cities—made it even more special. Watching a brand we love embrace innovation and seeing the impact live was truly unforgettable.

‍

Based on your experience with this project, what advice would you give to other companies facing similar challenges?

Don’t be afraid to innovate. Legacy brands, like Fernet Branca, can thrive in today’s digital world by embracing immersive experiences that engage modern audiences. Act fast, trust experts, and remove barriers to participation—our web-based AR solution proved that seamless tech can drive massive engagement. Finally, bold marketing pays off—interactive experiences create lasting brand connections and organic reach.

‍

Are there any upcoming projects or new directions your agency is excited about?

We have so many similar projects coming that are going to appear around the world!