4 unpopular AI services that firms aren't buying

Last week, I posted the 4 popular AI services we’re seeing in high demand.

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As promised, here are the 4 AI services of the opposite, that… just aren’t taking off like everyone is saying they are:

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1. Call Centers & Call Agents

The pinnacle of the uncanny valley. It’s become evident that companies aren’t yet ready to replace human voices with AI voices for real-time customer conversations. (Not to be confused with IVRs, which are still popular.) As I mentioned in last week’s post, AI is being used to ease the burden on customer support reps (in written/email form), reducing labor costs, but it’s not being widely adopted to supplant call agents.

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2. Traditional Fine Art

The fine art market remains unscathed by AI. (Not to be confused with digital illustrations & graphics, which are undoubtedly taking a hit.) I own an art brokerage firm, so a quick anecdote: I connected with a prominent robotics AI artist who uses AI models for creative direction and a robotic arm to craft sculptures. When I proposed this concept to our sophisticated clientele, there was no interest. People still prefer the human story, a human hand, and a master artist behind a masterpiece.

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3. Business Content Writing (Blogs & Articles)

This is a unique one because although it's usage is actually popular, the results from it have been demonstrating poor results from the perspective of positive reputation and growth (particularly SEO) and its 'recurring' use cases are not great. The content marketing agencies in our network are shifting their strategy to include more personalized stories, anecdotes, and human perspectives when writing pieces for their clients. (Although almost all of them use AI during the ideation, strategizing, researching, fine-tuning, and editing as part of the process).

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4. General Strategy

I sense this will not be the case if/when we reach AGI territory, but we are not seeing any meaningful deals go through where businesses are leveraging AI to answer: "What innovations should we be doing?" or "Where should we go from here?" or "What does the future of our business look like" - humans are still driving the strategic directives.Will things evolve and change? Yes, but this is a snapshot of where things stand as we head into Q4 2024, based on the data we’ve been seeing.