### Facebook Ads Budget for NYC Daycare

We helped a NYC daycare generate 466 leads and 62 new student enrollments through a Facebook Ads campaign that delivered $43,800 in revenue from just $6,000 in ad spend. A growing early learning academy with multiple NYC locations came to us to help boost student enrollments. They offered daycare, preschool, pre-K, and after-school programs—but needed to get in front of more families nearby. With a $6,000 ad budget, the goal was to drive leads and turn them into scheduled tours and enrollments. – Built separate geo-targeted ad sets by borough – Created custom ad copy focused on parent concerns and trust – Used Facebook lead forms to cut friction and collect info fast – Optimized weekly based on actual enrollment data, not just clicks

### Google Ads + Display Campaigns for Baby Products E-Commerce Brand

Over $810K in revenue through full-funnel Google and Display campaigns, E-commerce revenue growth and conversions through Shopping, Search, and Display Ads. An e-commerce baby brand partnered with us to grow online sales using Google Ads and Display. The goal was simple: build awareness, drive purchase intent, and scale revenue—without sacrificing ROAS. We built a full-funnel campaign using a mix of Google Shopping, Search, and Display ads. Shopping Ads showcased individual SKUs with real-time pricing and reviews. Search Ads captured high-intent shoppers searching for terms like “organic baby gift set” and “best baby shower present.” Display Ads supported retargeting and top-of-funnel awareness across parenting blogs and baby product review sites. We tested multiple creative angles and ran segmented campaigns by audience type (new parents, gift buyers, returning customers). Retargeting picked up drop-offs and cart abandoners, while Shopping Ads pulled in highly motivated buyers. Daily optimization kept performance high and ROAS strong.

### Google Ads Campaign for Limo & Party Bus Services

Generated 86 leads for a Cleveland limo and party bus company through a Google Ads campaign, achieving a 14.53% CTR and driving both form submissions and phone calls from high-intent searchers. This transportation company partnered with us to increase bookings for their luxury limousine and party bus services across the Cleveland, OH area. With a focus on events, nights out, and weddings, the campaign was designed to generate inbound leads and calls from people actively searching for premium transport options. We launched a targeted Google Ads campaign focusing on high-intent keywords like “limo service,” “party bus rental,” and “wedding party bus.” Custom ad copy emphasized flat rates, 5-star service, and modern luxury features like WiFi, lighting, and coolers. We used ad extensions like click-to-call and location info to drive mobile engagement and made sure the landing page matched the luxury feel of the brand. Top Performing Ads “Ohio Party Bus Service – The Best Rides in Town” “Ohio Limousine Service – Flat Rates, No Hidden Fees” “Cleveland Party Bus – Ride in Style for Any Occasion”

### Google Ads for Portable Storage & Sanitation Services

Google Ads campaign for a portable storage and sanitation company, generating 339 high-quality leads, including over 280 phone calls, at just $9.68 per lead. A regional provider of portable storage containers and sanitation services (including porta-potties and temporary site solutions) partnered with us to drive high-intent leads from construction managers, event planners, and homeowners. The goal was to increase both phone inquiries and form fills from people actively searching for rentals and services. We focused on targeting geo-specific keywords like “portable toilet rental near me” and “onsite storage containers” with urgency-driven copy like “same-day delivery available” and “contractor discounts.” Call tracking was used to capture all calls from ads, extensions, and landing pages. Form tracking was integrated to ensure we didn’t miss web-based submissions.

### Medical Clinic Google Ads Case Study

We generated over 3,100 qualified leads for a psychiatry clinic over five years using a long-term Google Ads strategy with a 5.07% CTR and consistent patient acquisition across service lines. Over 5 years, a psychiatry clinic partnered with us to scale their digital presence and generate consistent, qualified leads through Google Ads. The campaign targeted a wide range of services, including medication management, therapy, TMS, and psychiatric evaluations. With over 3,100 total leads and a consistent conversion rate of 2.39%, the clinic saw reliable patient acquisition at scale. The strategy proved effective across multiple service lines, helping establish the clinic as a trusted name in behavioral healthcare.

### Mental Health SEO Case Study in Delray Beach

We boosted local visibility for a Delray Beach mental health facility, achieving first-page rankings and up to an 85% increase in Share of Local Voice for service terms through a Local SEO and website redesign campaign. From June 2024 to May 2025, we helped a mental health facility in Delray Beach dramatically improve their visibility across high-value local search terms using our Local SEO strategy powered by GeoGrid tracking. The campaign focused on keywords related to psychiatry, therapy, and mental health services. Objective Increase visibility in local search results for service-based terms like: therapist delray beach psychiatrist delray beach fl mental health center delray beach The main goal was to show up on page one across a wide service area, making it easier for potential clients to discover and contact the facility. Challenges When we started, rankings for nearly all target terms were buried past page 3, some grid points were beyond position 20. The map was covered in red. We needed to: Optimize the site for local search relevance Improve NAP (Name, Address, Phone) consistency Redesign the website with clearer navigation, CTAs, and content hierarchy Build citations and backlinks Create targeted landing pages for keyword clusters Strategies Complete website redesign to improve UX and SEO structure Google Business optimization Geo-page development and service-specific content Ongoing technical SEO cleanup Local link-building and citation correction Weekly performance tracking with grid-based visual analysis

### SEO Strategy for Men’s Addiction Recovery Center

We delivered a 269% increase in website traffic and generated 334 keyword-driven conversions for a men’s recovery center through a full site redesign and focused SEO strategy. We overhauled an outdated site with a full redesign and backed it with a targeted SEO strategy focused on long-tail keywords, service page structure, and ongoing content creation. We also integrated tracking for organic performance using Google Search Console and GA4. The goal was clear: drive qualified traffic, get more form fills and phone calls, and position the site better for relevant recovery-based searches. The results speak for themselves.

### West Palm Beach Roofer SEO Case Study

We helped a West Palm Beach roofing company dominate the local map pack, driving visibility for key search terms and increasing Share of Local Voice from 6% to over 80%, resulting in stronger lead flow and more calls. We launched a local SEO campaign for a roofing company based in West Palm Beach. At the start, they weren’t showing up for searches in most areas. After several months of targeted local SEO work, they now dominate the map pack across all major search terms, especially in the neighborhoods they care about most. Rebuilt the site with a stronger SEO foundation Optimized their Google Business Profile Added local service pages (roof repair, metal roofs, storm damage, etc.) Cleaned up citations and local listings Added relevant backlinks and local blog content Used GeoGrid tracking to monitor performance zip-code by zip-code

### Label Printing SEO Campaign

We drove a 248% increase in organic traffic and boosted conversions to 34 form submissions per month for a custom label printing company through a full website redesign and targeted SEO strategy. This SEO campaign paired a full website redesign with an aggressive on-page SEO strategy and Google Search Console tracking to improve visibility, engagement, and conversions for a South Florida-based label printing company. When we started, their site had almost no organic traction. Over the course of 12 months, we saw massive increases in traffic, engagement, and keyword rankings, leading to a dramatic lift in both form submissions and visibility on Google. – Full website redesign (UX/UI, mobile optimization, updated content, CTA placement) – On-page SEO overhaul (meta titles/descriptions, schema, H1s, internal linking) – Created supporting blog content targeting long-tail queries – Fixed technical SEO issues: site speed, indexing errors, redirect chains – Tracked keyword movement through Google Search Console – Built a clean sitemap and resubmitted to Google

### Environmental Services SEO and Web Design Case Study

We delivered a 167% increase in leads for an environmental services company through a complete website redesign and SEO campaign that boosted multiple competitive keywords into first-page search results. This environmental services company came to us with a dated website and almost no visibility in organic search. They offer niche services like erosion control, dredging, and wetland management, often in competitive local markets. We completely redesigned their website and launched a focused SEO campaign to improve rankings and drive qualified leads. The goal was to bring in real business inquiries, not just traffic. – Full rebuild of their website with responsive design and improved UX – SEO updates to all service pages, including new sections for vegetation control and dredging – Improved metadata, titles, tags, and keyword focus across the site – Ongoing keyword tracking across Google and Bing (desktop + mobile) – Set up lead tracking through contact forms and phone call logs

By: Kenny

Danny and team have been amazing partners to our companies over the years. Incredibly talented and responsive team.

By: Katie

Danny at DSquared Media was fantastic to work with. He helped revamp parts of our website, fixed backend issues, and even trained me and my staff so we can make our own updates moving forward. He was incredibly responsive, worked quickly, and was transparent with fair pricing the entire time. Super easy to work with—I highly recommend DSquared Media!

By: Casey

Dsquared is my go-to for all website and graphic design needs across multiple of my companies. I have recommended them to anyone who ever asks for help with websites, graphic designs, SEO related services, and more. I cannot recommend them enough. Danny is a powerhouse and Liz executes all tasks you throw at her quickly and thoroughly. They are communicative and receptive to all feedback ensuring that your finished product is exactly what you were looking for. 10/10!!!!