### Delivering the Exceptional

Nelson-Jameson was founded more than 76 years ago and operates as a successful family-owned business. Its past growth as a dairy distributor stemmed from industry word of mouth and long-term client relationships. The company relied exclusively on traditional and event marketing, yielding nominal recognition beyond its regional locations and headquarters in Marshfield, Wisconsin. When a new president arrived, accelerating growth became a top priority. Recognizing the need to shift customer perception of Nelson-Jameson’s and rebrand from ‘Mom & Pop’ to a trusted industry leader, he secured board approval to expand the marketing team with a new VP of Marketing, embrace digital channels, and establish formal brand communications and public relations initiatives to drive business growth. The goal was to increase visibility and brand awareness for Nelson-Jameson, a leading dairy and food processing distributor known in local markets but lacking established marketing practices to support national expansion and future growth plans. The focus was also on amplifying the expertise of key employees to position the organization as a leader in the dairy and food processing industries and developing consistent messages to optimize media relations.

### Cinespace Chicago Film Studios and the Community

Challenge: Implement a PR strategy to raise the profile of Cinespace Chicago Film Studios and highlight its position as a responsible neighborhood partner contributing to Chicago’s economic health.

By: Alter, Silva Brand

Winger Marketing is one of the few truly effective public relations firms I have ever worked with.

By: Barb Hailey, Lutheran Social Services of Illinois

I have personally worked with Winger Marketing for over 20 years, and in the last several years I had the opportunity to retain them to execute several digital marketing campaigns for our large, statewide human services nonprofit. What has always impressed me about Winger, beyond their high level of professionalism, is their enthusiasm and detailed approach to projects. I have never felt like we were just another client, in fact, I have to remind myself that we are one of many clients. They take a vested interest in the details of our organization, and their knowledge and creativity provide a value-added service that is hard to replicate with other marketing firms. They execute their plans precisely and provide helpful advice that enables our organization to capitalize on their work. We have been able to increase awareness for our organization thanks to their well-thought- out campaigns. I give them my highest recommendation.