The SEO Works

Verified

THE DIGITAL GROWTH EXPERTS

5.0(11 reviews)

Sheffield, GB

Established

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About The SEO Works

Our team of over 80 specialists includes technical architects, content authors, and AI experts. As an employee-owned agency, we provide a level of accountability and stability that is rare in the digital sector. We use a suite of internal frameworks, developed and refined over 17 years, to ensure our clients benefit from a proven, data-led methodology.

Our bespoke process builds your digital presence as universal information infrastructure. This approach ensures your brand remains the definitive source of truth for human users, search indexes, and the new era of AI retrieval models. Our focus on long-term performance has earned us multiple industry accolades, including being named SEO Agency of the Year on three occasions.

Whether you require SEO, PPC, Digital PR, or Web Development, we provide the scale and expertise to help your business win.

# The SEO Works

THE DIGITAL GROWTH EXPERTS

✓ Verified

★★★★★5.0/5 (11 reviews)

## Overview

We are a leading provider of search marketing and digital infrastructure for ambitious brands. Since 2009, we have focused on a single objective: delivering measurable growth through technical excellence and strategic insight. Our team of over 80 specialists includes technical architects, content authors, and AI experts. As an employee-owned agency, we provide a level of accountability and stability that is rare in the digital sector. We use a suite of internal frameworks, developed and refined over 17 years, to ensure our clients benefit from a proven, data-led methodology. Our bespoke process builds your digital presence as universal information infrastructure. This approach ensures your brand remains the definitive source of truth for human users, search indexes, and the new era of AI retrieval models. Our focus on long-term performance has earned us multiple industry accolades, including being named SEO Agency of the Year on three occasions. Whether you require SEO, PPC, Digital PR, or Web Development, we provide the scale and expertise to help your business win.

## Services

- Paid Media & PPC(Primary)
- Search Engine Optimization
- Advertising

Case Studies

Name	Title
Ben Foster	CEO

## Case Studies

### AI Search Campaign for Increases LLM Referrals by 121%

Client: DHL

The challenge was to build sustained organic visibility for UK-to-international shipping searches, while adapting to a changing search landscape where AI Overviews and LLMs increasingly influence discovery. Solution Our approach focused on making content easy to surface, understand, and reference across both traditional search and AI-powered results. This included expanding and optimising international destination pages, strengthening technical foundations for crawlers, and enriching content with clear, factual information such as country details and shipping guidance. While AI visibility was a key consideration, optimisation remained rooted in SEO fundamentals, recognising that AI engines largely surface content that performs strongly in top organic results.

### Growing conversions in for a complex health service

Client: Clinical Partners

The aim of their ads is to attract more private patients to complete their ADHD assessments. However, many researchers are in different stages of their journey, with the majority of audiences only searching for informational queries. The main aim of our campaign was to divide the Google Ads into two different categories, to target those at different stages of their journey - both top of funnel audiences and bottom of funnel audiences. This was to ensure no budget was wasted on those who were not ready to proceed, and the relevant audience was correctly nurtured throughout their customer journey. Solution Given the time and expense of Clinical Partners’ services, the customer journey is a process, not an impulsive purchase. Because of this, Clinical Partners only wished to target audiences who were further along in their ADHD discoveries. Within this pool of relevant search terms, we split the campaign into two parts again, top-of-funnel and bottom-of-funnel audiences. The two campaigns, targeted at each audience, had their own landing pages. The top of funnel was taken to a landing page that offered a free assessment, whereas the landing page for the bottom of funnel audiences took them straight to a ‘contact us’ form. This was done to encourage the most conversions and spread the cost more effectively across the campaign. Because of this, tracking the entire journey was imperative. It allowed us to accurately follow the customer lifecycle, as sometimes this could be up to three months long. Comprehensive tracking from start to finish allowed us to monitor the ROI on the ad spends and ensure they were performing effectively.

### increasing non-branded clicks by 449.8%

Client: Cellnex

Our client came to us looking for two things: to increase their rankings in the SERPs, and to expand their brand authority within the search engines and wider industry. Solution It was decided that we would crack on with the on-page SEO first. We overhauled the existing private network service and information pages, and added more! Following extensive keyword research, the existing content was rewritten with target keywords in mind, and the pages were restructured with the customer journey as a focus. The new pages the team added had a new industry focus, for sectors such as healthcare, transport and logistics, and real estate, for example. This was an approach that Cellnex had not leant into before, so the team took the liberty of writing the pages from scratch and uploading the content to the site themselves. These industry pages fully outlined the services the customer could expect to receive, with the goal of both building trust and encouraging conversions. A more technical, back-end strategy included indexing all relevant pages, increasing site speed, checking all 404 errors and fixing them, and finally, restructuring the site map. These approaches meant the site could be crawled, site authority could be understood and therefore increased, and the search engines could better read and understand the information on the site, allowing it to appear in the SERPs for the most relevant search terms.

The SEO Works

About The SEO Works

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# The SEO Works

## Overview

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Case Studies

AI Search Campaign for Increases LLM Referrals by 121%

Growing conversions in for a complex health service

increasing non-branded clicks by 449.8%

AI Search Campaign for Increases LLM Referrals by 121%

Growing conversions in for a complex health service

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## Case Studies

### AI Search Campaign for Increases LLM Referrals by 121%

### Growing conversions in for a complex health service

### increasing non-branded clicks by 449.8%

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