### Google Ads Lead Gen for High-Ticket B2B - 64% CPL Drop

Challenge - Newly-launched consultancy battling $112 CPL and low lead volume. - Fierce competition for ISO, CMMI and CMMC keywords in Google Search. - High-ticket deals ($50-80k) demanded precise targeting and proof of ROI. - Limited brand awareness and no historical campaign data. Strategy - Keyword overhaul: pruned waste, added negatives, surfaced high-intent ISO/CMMC terms. - Fresh keyword research uncovered untapped long-tail queries and competitor phrases. - Ad-quality lift: new copy, extensions and on-page tweaks pushed Quality Score up. - Target-CPA bidding with daily budget-utilisation rules found the CPL "sweet spot." - GA4 + Hyros tracking stitched every touch into a single pipeline view.

### Outdoor fashion brand ROAS from 3.1 to 7.3

Initial Situation - ROAS of only 3.1 - barely profitable - £1,000/month ad spend with poor targeting - Poorly defined audiences - No systematic creative testing - Missing remarketing opportunities Goals: - Achieve ROAS of 5+ while scaling - Double purchase volume - Implement systematic testing - Build sustainable growth foundation - Optimize for UK and Ireland markets Strategy & Execution: 1. Account Cleanup - Paused non-contributing campaigns and removed irrelevant audiences to create a clean foundation. 2. ABO Campaign Structure - Launched new prospecting campaigns with Ad Group Budget Optimization, separating ad groups by creative type. 3. Systematic Testing - Implemented fair testing environment where winners get scaled and poor performers are eliminated.

### Paid Media Lead Generation for Digital Forensics

Challenges: 1. Highly competitive cybersecurity market; client already owned ~70% search-impression share but costs were climbing. 2. Complex legacy account with 183 campaigns and $10M annual budget. 3. Goal: retain dominance, cut waste, and lower cost-per-lead without sacrificing volume. Strategy: 1. Deep data audit of multi-year Google Ads history to map competitor impression share, keyword ROI, and device/time-of-day profitability. 2. Structural overhaul - merged overlapping ad groups, tightened keyword themes, and rebuilt ads to maximise Quality Score. 3. Deployed Target-CPA smart bidding plus custom automated rules that raise bids on high-value devices and pull back when rivals ease up. 4. Always-on creative & landing-page A/B testing for relevance and faster load speeds. 5. Budget-pacing algorithm that reallocates funds daily to the best-performing verticals and pauses low-return pockets.

### Consumer electronics: 10 ROAS

In the e-commerce space, particularly in the consumer electronics vertical, profit margins are tight, competition is fierce, and paid advertising must be executed with surgical precision. Client J, a UK-based D2C electronics brand offering trending products from popular brands like Apple and Samsung, partnered with us to launch Meta Ads for the first time, aiming to replicate their success from Google Ads and unlock a new growth channel. We did it in 3 main stages: 1. Testing & Foundation - testing (campaign, audience, cretives) and data collection to lay the foundation 2. Strategic Refinement - Identified and scaled the best creatives and audience combinations, Cut low-performing ads to optimize budget allocation, Sharpened creative messaging and honed in on highest-converting product variants 3. Stabilization & Scaling - maintained top-performing camapigns, scaled the budget, continuous testing, product expansion

### Home improvement: 400% conversion growth

Challenge Fragmented Digital Presence 14 separate websites and Google Ads accounts across different states Frozen Growth at Any Meaningful Scale No Cross-Channel Coordination Strategy: Dual-Channel Orchestration Framework Unified Google + Microsoft Ads strategy with omnichannel coordination

By: Yehuda S., seesaw-foto.com

We had a great experience working with this marketing agency. They delivered a comprehensive, easy-to-understand report that provided meaningful insights into our online performance. Their honest recommendations and clear, actionable next steps - practical guidance, not generic advice. It was evident they conducted thorough research and tailored their recommendations specifically to our business. If you’re looking for a team that delivers real value and supports smart, data-driven marketing decisions, I highly recommend them.

By: Daniel B., Sensorica

We implemented a successful project together with Andrei and his team. The price-to-value ratio was excellent, and the collaboration was smooth throughout. Very satisfied with both the process and the results, and happy to recommend their services.

By: Maria Z., Something Moldova

As a Home décor ecommerce brand, we needed a team that could bring structure and focus to our paid efforts. Andrei’s team built a clean campaign architecture and consistently tested new hooks and offers to improve performance. The result: higher CTRs, stronger ROAS, and efficient execution without unnecessary complexity. They move fast and stay focused on what drives revenue.