
End-to-End Digital & Software Development Agency
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With 25+ years leading the way in digital and UX, we’ve helped shape the future of user experience in Romania. But we didn’t stop here. From strategy and prototyping to development and performance-driven marketing, we guide our clients through every step of their digital journey. Our end-to-end approach ensures not only beautifully crafted experiences, but measurable business impact. All with a human touch. Supercharged by AI.
Grapefruit supported the UNTOLD Festival marketing team in scaling their digital marketing output using AI-powered creative production and targeted performance campaigns. The main objective was to increase the speed, volume, and relevance of campaign creatives while keeping the brand consistent and enabling faster marketing execution during the festival campaign. Key strategic elements included: • AI-assisted creative production to generate multiple campaign variations quickly • Audience segmentation using AI insights to personalize messages for different audience groups • Lean execution model with a small team delivering high creative output • Integrated performance marketing strategy across digital channels • Maintaining strong brand consistency for UNTOLD visuals and messaging The campaign focused on promoting major artists and festival experiences while dynamically adapting creatives based on performance and audience response.
Source: https://www.50pros.com/agency/grapefruit
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