

Audience Development & Customer Intelligence Agency for Retail & Ecommerce Companies generating $10M–$100M in revenue.
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Most brands treat their entire audience the same. Batch-and-blast campaigns. Identical flows for a first-time buyer and a fifth-time buyer. Segmentation that is under-segmented. Paid media eroding margins. DAS exists to fix that. We're a customer intelligence agency for brands in the $15M–$100M range. Every engagement starts with your data—purchase frequency, RFM segmentation, cohort-level LTV, and contribution margin analysis. We identify which customers are compounding value and which segments are eroding it. From there, we build the retention and acquisition architecture: lifecycle flows calibrated to actual buying behavior, campaign strategies segmented by customer value, acquisition strategies that find more of your best customers, while doing so with increased efficiency, and deploy frameworks your team owns long after we're gone. Clients include Koia, Leesa, GT's Living Foods, Create Wellness, and Hydrant. Average engagement lasts 4+ years. We take on 10-15 retainer clients per year—a deliberate constraint that keeps our team of senior operators embedded in your business, not spread across thirty accounts. If your business metrics have plateaued despite good execution, the problem probably isn't creative. It's who you're sending to and the systems that enable the marketing and advertising functions.
Scotty Adams
Performance Creative Lead
Matt Banco
Marketing Engineer
Andrew Race
Head of Audience Development
Amlan Das
Founder & Editor-in-Chief
| Name | Title |
|---|---|
| Scotty Adams | Performance Creative Lead |
| Matt Banco | Marketing Engineer |
| Andrew Race | Head of Audience Development |
| Amlan Das | Founder & Editor-in-Chief |
| Kristin DeVico | Performance Creative Designer |
| Perna Nautiyal | Data Scientist |
| Jesse Wekerle | Executive Producer |
DAS partnered with Koia to drive brand awareness and expand retail presence across Amazon and Costco—orchestrating paid search, TikTok, email/SMS, and creative into a multi-channel system that grew search volume 45%, generated 1.5M+ weekly TikTok video views, and supported multiple product launches including Koia Kids and multiple seasonal flavors over a multi-year partnership with DAS.
DAS built two hero-video ad campaigns for Leesa, designed as CTV-first hero work, then systematized into a performance creative framework the brand is still running.
Source: https://www.50pros.com/agency/das-audience-development
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Ready-to-purchase engagements with clear scope, fixed pricing, and defined deliverables. All payments are processed securely through Stripe with buyer protection — funds are held in escrow until deliverables are confirmed.
Hero Campaign Production for CTV, Linear, and Paid Media Activation. We create striking visual and video assets to be produced and deployed across CTV, Web, and Linear/Broadcast. Services include: - Brand strategy - Campaign planning - Conceptualization - Production Execution - Influence sourcing + management + activation - Framework Development (Demand and Deployment) - Post Production
$75,000
Most brands build personas as marketing segments. We build them as financial cohorts, revealing which customers drive profitability, which ones are eroding it, and exactly what to do about it.
$5,000
~10 days