### National Quesadilla Day

Our goal was to break through the noise and revitalize V&V Supremo’s Chihuahua® Cheese by reinforcing its authenticity, versatility, and deep-rooted heritage. Reintroducing a well-established product in a competitive market comes with challenges—especially in the crowded dairy category. To give Chihuahua® Cheese a powerful platform, 3rd Coast created and launched a brand-new national holiday: “National Quesadilla Day” (September 25th), officially recognized by the National Day Calendar. This celebration not only honored the quesadilla’s cultural significance and versatility but also provided a strategic opportunity to showcase V&V Supremo as the premier brand for authentic Mexican cheese. • Food Truck Tour – To generate buzz around the inaugural National Quesadilla Day, we launched a branded food truck tour in Chicago, offering free Chihuahua® quesadilla samples to consumers and media. The truck also hosted contests, media appearances, and interactive experiences to deepen audience engagement. • Influencer & Media Partnerships – We tapped into local culinary influencers and food media, encouraging them to create and share quesadilla recipes featuring Chihuahua® Cheese. These collaborations amplified brand awareness and drove direct product interest. • Authenticity-Driven Storytelling – The holiday provided the perfect hook to highlight V&V Supremo’s rich heritage and family-owned legacy. By weaving this narrative into media placements, we strengthened emotional connections with consumers

### “Thank You” Grant Program with Leary Firefighters Foundation

Two years after launching their first smoke alarm, smart home technology leader Nest was seeking ways to raise consumer awareness of its Nest Protect alarm during October’s Fire Prevention Week and to position Nest as a technology leader in the safety industry to the fire service community (fire departments). Fire service leaders at every level are incredibly influential in advising consumers on which smoke alarm to purchase to keep their families safe, however, these community leaders are difficult to reach, and even harder for a brand to impress. Our team identified the Leary Firefighters Foundation (LFF), an organization started in 2000 by actor Denis Leary. The Foundation’s mission is to provide funding and resources for Fire Departments to obtain the best available equipment, technology and training. LFF agreed to partner with Nest to launch a new “Thank You” grant award that aligned with the joint mission of using cutting edge technology to save lives by sponsoring equipment improvements for local US fire departments. The Thank You grant didn’t start with fire departments filling out a grant application. Instead, we engaged directly with consumers, asking them to nominate their local department with a simple vote by providing their zip code. An extra vote was added for those entries that included a personal “thank you” comment or story. The departments with the most votes would be the finalists for LFF’s grant application process.

By: Ross Gundlach, Woodland Tools

We hired 3rd Coast PR to lead a comprehensive marketing initiative focused on earned media outreach, influencer campaign management, and strategic partnerships. The agency delivered exceptional results that significantly boosted our media mentions, brand engagement, content performance, and sales conversions. They consistently impressed us with their proactive project management and seamless communication, reliably meeting all deadlines and delivering high-quality materials, proving to be an incredibly valuable, responsive, and efficient partner for our team.

By: Kate Bracaglia, Freudenberg Household Products (O-Cedar)

Our team has worked with 3rd Coast for several years on almost every major product launch. The team is small but flexible and continually delivers creative, thoughtful campaign ideas that move the needle despite our not-so-huge budget. The have tackled everything from traditional PR to digital activations to large, multi-day in person events. Their services are exceptional which is why we continue to work together year over year.